Latest posts
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Website Review: When Furniture Becomes Frustrating
When Does Promotion Become Too Much? Furniture websites have a lot to accomplish. They need to showcase a large number of products while also promoting sales, financing, seasonal collections, and other offers. But when promotional content starts competing with the products themselves, the shopping experience can become harder to navigate. Let’s take a look at…
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Website Review: Amazon’s Cluttered UI
Why does Amazon’s User Interface Continue to Frustrate Users? From a cluttered interface to seemingly infinite products and services, we’ll explore why Amazon can make it difficult for customers to shop with intention. 1. Where Do Your Eyes Go? When sites are cluttered with information, whether it’s images, text, or buttons, the user’s eyes are…